Research: Social Selling- It All Just Might Begin With Twitter
Controversial as this might be to those of us who have generated strong professional connections and new business leads on LinkedIn, it’s looking likw Twitter might be the great untapped resource to Social Sellers who understand what it takes to engage a prospect. Of course, content and the aforementioned ability to engage virtually without making it come across as a sales pitch are he cornerstones to any Sales strategy, Social or otherwise, but we’ll get into that in another post. Still, individual platforms have the power to significantly impact results.
A recent study by Real Business Rescue indicates indicates that Twitter is the single most valuable resource for lead generation for B2B sellers through social Media. This, and some other interesting content is contained on the infographic below.